Microsoft usability research study

Participants in the study rated two websites with five different rating instruments. The key analysis in their study was to see how well the various measures worked when sample sizes were small by comparing the outcomes of t-tests made with subsets of the data to the outcomes made with the full data set.

There are no published benchmarks. One of the strengths of standardized measurement is the establishment of norms for interpreting scores as relatively poor or good. As currently used, the reaction cards of the Desirability Toolkit are a qualitative rather than a quantitative tool.

They are useful for gaining qualitative insights but do not provide information about relative levels of user experience. There is no evidence that the Desirability Toolkit actually measures desirability. As useful as it appears to be as a qualitative UX research tool, there is no evidence that the reaction cards tool measures desirability. You could argue that the use of the reaction cards provides an operational definition of desirability—in other words, whatever it is that you get using the cards, as long as you follow a standard set of operations, you are, by operational definition, measuring desirability.

This approach to measurement is, however, less scientifically satisfying than using one or more methods of psychometric validation, such as concurrent or construct validity. Most of these benchmarks are designed for academic settings--typically datasets that feature…. December 6, by Jianfeng Gao and Ahmed H. December 2, by Jianfeng Gao and Saurabh Tiwary. Current estimates by….

December 1, by Karin Strauss and Bichlien Nguyen. Unlocking new dimensions in image-generation research with Manifold Matching via Metric Learning Generative image models offer a unique value by creating new images. Such images can be sharp super-resolution versions of existing images or even realistic-looking synthetic photographs.

Generative Adversarial Networks GANs and their variants have demonstrated pioneering success with the framework of training two networks against…. The latest articles about interface usability, website design, and UX research from the Nielsen Norman Group. Subscribe to the weekly newsletter to get notified about future articles.

Contextual Inquiry Pitfalls. Ethnography in UX. Share this article:. Share this article: Twitter LinkedIn Email. You must have javascript and cookies enabled in order to display videos. Contextual Inquiry Pitfalls 3 minute video.

Contextual Interviews - Enable you to observe users in their natural environment, giving you a better understanding of the way users work. First Click Testing - A testing method focused on navigation, which can be performed on a functioning website, a prototype, or a wireframe. Focus Groups - Moderated discussion with a group of users, allow you to learn about user attitudes, ideas, and desires.

Individual Interviews - One-on-one discussions with users show you how a particular user works. Parallel Design - A design methodology that involves several designers pursuing the same effort simultaneously, but independently, with the intention to combine the best aspects of each for the ultimate solution. Personas - The creation of a representative user based on available data and user interviews.

Prototyping - Allows the design team to explore ideas before implementing them by creating a mock-up of the site. Surveys - A series of questions asked to multiple users of your website, help you learn about the people who visit your site.